Digital Menu Boards Can Boost Your QSR Business Too!

In the contemporary scene, technology is drastically and constantly reshaping the fast-casual and quick-service restaurant businesses. If restaurants wait for very long to change; there are chances that they may be left behind, both by customers and their competition. Oh yes, from online ordering to digital menu boards and targeted social media campaigns, everything has almost changed in this industry.

Digital Solution for QSR – Why are Digital Menu Boards Popular? Implementation of digital menu boards cuts on line time, increases productivity, and improves upon overall customer satisfaction. Listed below are some of the ways in which this proven digital solution for QSR can boost your business too.

1. Instant Updates:

When you decide upon updating your menu, you can digitally communicate the necessary modifications to the POP system. This makes it easy for you to change the price in the menu card or add an extra item. Updating your drive-through digitally operated menus is easy, convenient and simple. By making the menu cards automatic, digital and electronic, you can streamline the process well, thereby resulting in less customer frustration -especially if the items or pricing are mix-matched.

2. Finance Ability:

It might be difficult for you to invest in your QSR business and expensive equipments upfront. However, there are many finance companies that allow you to lease the digital menu board equipment and pay back the borrowed amount over a period of time. This way, you will be able to reap benefits before you actually pay for the same.

3. Customer Satisfaction:

Customers want menus that are laid out well, making it easy to search for the dishes that they are looking for. Implementing digital menu cards will help them get exactly what they want, thereby increasing customer satisfaction.

4. Customizable and Updateable:

Digital menu boards are available with a cloud-based technology, allowing the operator to customize and update the board more than once. If you own a chain of restaurants, you can change multiple menu boards, all from one location. Or, you may even highlight, the item of the day, or showcase a new item, as and when required. Besides, if you find that the changes made are not showing adequate results, you can further update and customize them accordingly.

5. Up-sell Opportunities:

You may have noticed that a menu board design is related to the way in which customers order food. If you want customers to buy combos, high-profile items, or big ticket meals, you have to place them at the center of the board. With digital menu boards, you can place photos along with the written text to make the order more impressive!

It is time you adapted to this digital solution for your QSR business too. If you like making customers happy and want to increase your sales, this is the best change that you will make in taking your venture to the next levels of success.

Business VoIP Solutions and Its Advantages For the Businessman

Every business tries to cut costs and increase profitability. And with the ever-increasing pace of technological development, there are many new possibilities open for the forward-thinking businessman. Among these possibilities are business VoIP solutions.

VoIP is the abbreviated version of “Voice Over Internet Protocol.” And as you can tell by the name, VoIP is a telephone technology that utilizes the Internet instead of the traditional telephone cables to connect callers to each other. For this reason, you can make telephone calls at a much reduced rate, especially on long distance phone calls – less than half the cost of a regular long distance phone call.

With VoIP, your savings come from combining your data traffic (your Net connection) with voice calling capability (telephones). When you make a call, your voice is turned into digital data that can travel through the Internet. Upon reaching its destination, this data then returns to its original state, as a voice. This conversion is performed by either a special adapter attached to your phone and modem, by a special VoIP phone, or by software on your computer system.

If you have a business with several locations in different states, communications between these offices is much cheaper. Business VoIP solutions also offer some useful business communication features. Like regular phones, VoIP has caller ID, fax capability and call forwarding. It also has conference call capabilities that can accommodate three or more people, depending on your provider.

And because VoIP works independent of the traditional, fixed telephone lines, it works anywhere you can get a good Internet connection. You can make low-cost calls as long as you have your VoIP “hard phone,” or your laptop with VoIP software installed (a “soft phone”).

These business VoIP solutions may benefit certain kinds of businesses more than others. The money saved by VoIP depends mainly on the number of long-distance calls made in your company every month. The quality of your phone connection also depends on how fast your internet is on slower connections, dropped calls and low sound quality may result. If your business internet can handle the load of both your VoIP and regular data traffic, then VoIP is a great choice.

Laying Your Business Foundation: Proper Telephone Etiquette – Part 4

In this series we will discuss Proper Telephone Etiquette. Again, if you have not read the previous series I encourage you stop what you are doing and review the articles NOW!

Your receptionist should have a clear speaking monotone voice. This is the first impression the customer hears when calling your company. The receptionist will have the authority to draw customers in or send them away to your competitors. In essence, selecting the right person is crucial to your company image.

I will cover basic telephone etiquette fundamentals so that you and the receptionist are clear about what and how to communicate with the public.

LET’S BEGIN…

Hire someone with a pleasant, friendly and outgoing personality. This type of person has a knack that captures attention; people are drawn in by their magnetic personality, know how to use their voice and speak intelligently. It is very imperative that the receptionist know how to speak, when to speak and when not to speak.

The receptionist should have an after-hour pre-recorded greetings stating what your company offer. The reason being is to turn callers into customers, if they aren’t already. You would be surprised how this small procedure will increase your sales. Be mindful to set the pre-recorded greetings for 30 seconds or less. You do not want to bore callers by listening to everything about your company; however, you do want the recording to mention key points about your services or products as well as the benefits for utilizing your company.

Select a location in your office to position the receptionist in a non-congested place so there are no interruptions. Inform your staff not to congregate near or come within close proximity to the receptionist area to avoid the caller hearing sensitive discussions. Doing so will not jeopardize the receptionist relationship with the caller nor do you want your company portrayed negatively in the caller mind.

Ask the receptionist to always answer the telephone with a smile in their voice. The customer will hear the smile; once again the receptionist is building a relationship with the caller. If the telephone receptionist makes the caller feel welcome and appreciated over the telephone this caller will likely become a customer very shortly.

Finally, train the receptionist to answer the telephone via the mouthpiece, never over the speaker. The caller will probably perceive your company as being unprofessional. Callers want to know they are talking to a person that values what they have to say.

There you have it, the fundamentals of Proper Telephone Etiquette. Although there are various methods to improve Proper Telephone Etiquette, feel free to implement your own procedures when hiring a receptionist.

Until Next Time! Stay tuned to “Laying Your Business Foundation.”

Building a Bullet Proof Business Foundation Online

Developing a strong online business foundation is the difference between long term marketing success or constantly ‘hustling’ to simply make a few sales! The core of any successful business starts with your online reputation and if it is not favorable it will make all your efforts much more difficult! So how do you develop and maintain the online reputation you need to enjoy the marketing success you seek on the internet? Here are 3 quick suggestions!

Be a Resource

Circulating content along with blogging is a great way to serve up plenty of useful and free information to readers! By making this an ongoing part of your normal business activities you will be able to increase both your exposure and credibility! The more credible you are the more your online reputation will grow as an asset that serves to increase your marketing success! Always keep in mind in order to ‘receive’ you must first demonstrate the willingness to ‘give’ in a way that benefits others!

Do Not Be an Annoyance

The use of pop ups, opt ins or continually promoting will only serve to diminish your ‘value’ in the eyes of others! Always ‘asking’ and never ‘giving’ is one sure way to get yourself ignored! In order to have a successful business you must develop a relationship with your target audience in which they will be more receptive to any messages you send out! If people feel they are being continually ‘hammered’ with promotional offerings and little else, they will eventually just tune you out completely!

Brag Less Produce More

Shameless self-promoting will get you labeled as a braggart. Try instead to ‘fly under the radar’ by consistently creating and/or representing quality and without the hype! Exercising a little humility as a general rule never hurts in terms of the way people may perceive you! Developing an online reputation like this makes others more inclined to listen to what you have to say helping you build a large following! When you do decide to make product offers others will tend to be more receptive which is what you want and need to have a successful business online!

Building a strong business foundation takes time since it involves establishing a credible online reputation! People must be made to feel comfortable with you if you have any hopes of building a successful business on the internet. The 3 suggestions discussed above aim to project a generous, humble and helpful image people are more incline to trust! As this reputation grows and expands online it will only serve to position you for long term marketing success! The customer loyalty you are able to establish will lead to an ever increasing rate of repeat sales and a flood of referrals as well!